Having an email newsletter is extra work and many entrepreneurs don’t have them, but they really should.
Yes, you have to do a bit of extra work. And Yes, you have to be consistent. But if you do a good job there is a ton of great things an email newsletter can do for your business.
Here are five reasons you should have one:
An Email Newsletter Drives Sales
If you’re running a business, presumably you want to make money. Email newsletters are a great way to help drive sales. Not only can you put your products and services in front of an engaged audience, but you can also have “exclusive” and “special” offers that can drive sales.
An email newsletter has a lot of great outcomes, but one of the biggest is how well they help you make sales!
Email Newsletters Help You Connect With Your Audience
If you have a mailing list, you have that list because someone told you that they wanted to stay informed by you about whatever you’re doing. And an email newsletter is a great way for you to make that happen.
You can use your email newsletter to communicate with your audience (instead of just sending them information) but putting out polls, asking for information or otherwise promoting a response from your audience. An engaged audience is an audience that spends more money, seriously!
They Are A Great Way To Cross-Promote
Are you starting a new podcast? Want more followers on Twitter? Did you show up in an article in Glamour magazine? Your email newsletter is a great way to promote this and solicit support in other areas of your business.
You can also leverage your email newsletter to help cross-promote any partnerships you might have or build, and that can be a great selling point when it comes to partnering with big brands.
Your Email Newsletter Will Help Keep Your Brand Top-Of-Mind
There is so much media out there, so many brands, and it’s really hard to stay top-of-mind with your audience. But with an email newsletter, you can provide a quick and easy reminder every once in a while for your audience.
Perhaps your newsletter prompts them to check out your latest blog posts, share the latest episode of your podcast or announce a new project. Every time your newsletter shows up in your audience’s inbox, it’s a nice little reminder that you’re still there thinking about them.
Add Value To Your Audience
Finally, your newsletter can be a great way to add value to your audience. While you can disseminate information you already have (blog posts, podcast episodes, etc.) you can also offer newsletter-only information for your audience.
Offering “exclusive” information and even special deals can help bring a value-added service to your audience. And everyone loves value!
Do you send out an email newsletter? Tell me why in the comments below!
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Tae started out as a journalist before following the money into the corporate world. But it turns out that the grass isn’t always greener and now you can find her spending most of her time writing about all the things she loves. Namely, money, travel and business with a hefty dose of self-deprecating humor. She is a podcast fanatic, blogging aficionado and loves to find new ways to turn passions into cold hard cash!